| With the expansion and diversion of businesses, | | | | manufacturing plants? Have their local newspapers |
| manufacturers, and even hobbyists into more and | | | | written about public opinions about those plants, such |
| more specialized areas of endeavor, there is an | | | | as pollution or high employment? |
| increasing need for information. And newsletters are | | | | |
| the high profit way to cash in on the market for | | | | If you have a topic that requires a certain environment, |
| specialized information. | | | | how do the local towns cater to the enthusiasts, |
| | | | especially during a main event? |
| You can write and produce your own newsletter from | | | | |
| home with a low overhead and potential for high | | | | WRITING COPY |
| returns. Many newsletter subscriptions range from $25 | | | | |
| to $100 per year, some much higher. Even a | | | | In this publication, you are the authority. Use strong, |
| thousands subscribers will bring in huge earnings. There | | | | direct statements with an active voice. Although you |
| are no tried and true methods of making a newsletter | | | | are often offering opinion, the content should be |
| successful, but if you investigate the market thoroughly, | | | | factual. |
| and are cautious in your moves, you can make a | | | | |
| break-even profit turn into a sound income year after | | | | Your readers are intelligent, and experts in the same |
| year. | | | | field you are writing about. You'll need to back up |
| | | | statements with research. A rule of thumb is that three |
| You don't have to be a famous business consultant or | | | | concurring sources make fact. |
| an insider on the stock market to produce a | | | | |
| newsletter. There are many that cater to all types of | | | | Although you don't need to be a polished writer your |
| sports, crafts, health, housing or money making. | | | | copy must be easy to read and understand, It should |
| | | | be exciting, filled with lots of bits of information. |
| The most important aspect of creating a successful | | | | |
| newsletter is the market. You need to research who | | | | The main thrust of the newsletter is enthusiasm,, Your |
| will buy the subscription and how much they are willing | | | | subscribers are into the subject you are writing about.. |
| to pay. But there are sound methods of testing the | | | | Don't be afraid to let them know you love the topic as |
| market so you can be sure to come out ahead and | | | | much as they do.. Go ahead--get excited... |
| establish yourself in the field. | | | | |
| | | | If you have chosen a technical subject, you'll need to |
| If you have a special interest that has a broad | | | | be an expert in the field. If you are not,have somebody |
| following, you might find that a newsletter will be readily | | | | you can call at any time to confirm fact. After all, your |
| accepted and flourish. | | | | newsletter is geared toward the experts.. so you have |
| | | | to pull through.. You don't have to do all the writing |
| What interests or hobbies have you been involved | | | | yourself. You can employ free lancers who collect or |
| with that can make a lively income for you? If you | | | | write material for the newsletter. The financial |
| follow the steps and carefully consider your market, | | | | arrangement is negotiable. But keep in mind that high |
| there is no reason why you can't get into the | | | | quality skills and expert knowledge usually cost. |
| newsletter business too.. And you can MAKE IT | | | | |
| WORK. | | | | The success of the newsletter lies with the quality of |
| | | | information you have. Not quality of writing-the quality |
| WHAT IS A NEWSLETTER? | | | | of information.. If a reader can review an entire copy |
| | | | and say, "i know that," you're not coming through with |
| A newsletter is a special timely report on a single | | | | inside information or new trends. |
| subject. It is a personalized, concise statement from an | | | | |
| expert or person thoroughly familiar with a specialized | | | | Quality of information is the dozens of little tidbits of |
| field. | | | | information, expert advice, and tips for success. That is |
| | | | the core of the newsletter, and should be the core of |
| Newsletters are maintained solely by subscriptions; | | | | your own interests. That is why you have unique |
| there is no advertising. Most are printed within low | | | | knowledge to offer, and why your newsletter will be |
| budget means, typewritten, from two to eight pages. | | | | successful. |
| | | | |
| The specialized information is newsletters is current, | | | | What interests you? You are the best judge of lively |
| and usually cannot be found elsewhere. They are a | | | | topics, and are the best critic of the newsletter. If you |
| logical extension to trade journals and magazines. | | | | subscribed to this publication, would this be what you'd |
| | | | expect? Are you delivering the full potential of the |
| Aimed at a select group, they often contain the inside | | | | subject matter? |
| information in the field, hot tips or news scoops that | | | | |
| become old news in publications of the trade. | | | | Above all, the information practical? Can a person |
| | | | reading the newsletter gain from having acquired that |
| Newsletters are not distributed by newsstands, nor are | | | | information? Although you are publishing the newsletter |
| they meant for the mass market. In fact, the average | | | | for a select group of people, you should direct it to |
| number of potential readers of newsletters in any one | | | | each individual person. |
| field is relatively small. | | | | |
| | | | The personal approach is the best attitude to take in |
| Because of their specific information,, newsletters can | | | | both gathering information and in writing copy. Since |
| command a high subscriptions fee. Business can | | | | the newsletter is an informal publication, the copy |
| afford to spend money to offer executives top-rate | | | | should read informally, as though you just heard the |
| information.. | | | | hot news and are writing it quickly for your best friend |
| | | | to profit by. |
| There are hundreds of newsletters now being | | | | |
| published and distributed in the United States. But there | | | | GETTING READY FOR PRINTING |
| is room for hundreds more. Because of the specialized | | | | |
| market, there is often little competition among | | | | The first few newsletters you publish will require a lot |
| newsletters, and THERE IS A RISING TREND | | | | of trial and error with copy and layout. You'll need to |
| TOWARDS SUBSCRIBING. | | | | decide how many spaces to leave between the end |
| | | | of a paragraph and the beginning of a subhead, how |
| WHY ARE NEWSLETTERS POPULAR? | | | | many spaces to indent, and how big the margins will |
| | | | be. |
| With all the print media and visual communications in | | | | |
| this country, you might think there is a saturated | | | | Think about what is important to the format. Some |
| market. And that is true when it comes to general | | | | newsletters use italics or underlined words to |
| interest mass market publications. However, the need | | | | emphasize the importance. And some of these |
| for specific information in specialized fields is constantly | | | | over-use these methods. Always let good taste |
| increasing. How can I beat the competition? How does | | | | dictate the layout and style of your publication. |
| the world news affect my industry? Will a union strike | | | | |
| on the other side of the world raise our prices?? | | | | When a whole line is taken up by a few words, or the |
| | | | last half of a hyphenated word, it is called a widow. |
| The focus of the newsletter is success. Success in | | | | These look sloppy in any type of publication, you may |
| business, success in hobbies, success in health and | | | | rewrite the paragraph to extend or shorten that |
| happiness. The information contained in the newsletters | | | | sentence. |
| motivates readers to follow the advice. What are the | | | | |
| best investments? Where are the trade shows? How | | | | Be careful about carry-overs to the next page. It's |
| can I get an edge on winning contests? | | | | very awkward to hyphenate at the bottom of a page, |
| | | | or have only one line at the top of the next, then |
| There is an endless need for specific knowledge in | | | | space for a subhead. As you get more adept at |
| every field of endeavor. Since there is a high standard | | | | preparing copy, you'll be able to write to fit. And that |
| of competition within every aspect of our modern life, | | | | looks good. |
| people search for ways to be in the know, and use | | | | |
| that information effectively. | | | | The basic standard for a newsletter is clarity. Can you |
| | | | read the type? Are the ideas well presented and easy |
| One of the reasons subscription prices can stay high is | | | | to under-stand? Do the subhead interest and moti-vate |
| because people are paying for the knowledge and | | | | readers? |
| what might be gained by it. If a two hundred dollar | | | | |
| newsletter saves a company thousands of dollars in | | | | The final typed copy is exactly what will be printed. |
| excellent advice, then it is well worth the price. | | | | Since photo offset is the least expensive way to print |
| | | | multiple copies of typewritten material, the pages must |
| WHAT IT TAKES | | | | be clean. Any second color should be indicated with an |
| | | | overlay. This is a sheet of tracing paper taped to the |
| you can start a newsletter by yourself; you don't need | | | | copy with printers instructions written on it and sections |
| a large staff. A desk at home, a typewriter and a | | | | circled that need special attention. For the first year of |
| telephone are all the basic tools you need to create a | | | | publication, you won't need to put in any photos-in fact, |
| newsletter. Even when you get into computerized | | | | you may never use photos.. But give yourself a long |
| labels and mass mailings, you still will not need a large | | | | enough time to get established before you go to more |
| space. | | | | expensive elements. |
| | | | |
| You don't need to invest a lot of money to begin a | | | | PRINTING |
| simple newsletter. You may need to put a little out for | | | | |
| advertising for subscribers or mailings to introduce your | | | | The least expensive, and most practical, way to print |
| product. And you need to spend some money on | | | | your newsletter is at an instant printer's, using photo |
| getting the first newsletter printed. | | | | offset. These small local businesses can print, collate, |
| | | | fold, and stuff envelopes, all for a reasonable fee. |
| But, if your subscription list builds properly, you'll be able | | | | |
| to earn back your initial investments quickly-with some | | | | If you want to use two colors in the newsletter. first |
| left over. | | | | have your masthead and perhaps border designs |
| | | | printed in huge quantities. All the clack type can later be |
| WHAT TO WRITE ABOUT | | | | printed on those two-color pre-printed sheets. |
| | | | |
| The topic choose has got to be your major interest. | | | | Don't go to the expense of elaborate printing until your |
| You'll be living with it day and day out for years, so | | | | subscription volume is high and you advance into a |
| you need to be devoted to the subject. Usually, it's not | | | | different format. Almost any publication you read, |
| hard. You probably already have a chosen field of | | | | (newspapers, books, magazines) are printed on large |
| endeavor, or have developed a keen interest in a | | | | roll presses and require typesetting. |
| special hobby or sport. Writing a newsletter is only one | | | | |
| more way to demonstrate your interest. | | | | Typesetting is expensive, but it certainly gives a |
| | | | professional finish to publications. Consider, however, if |
| Read any newsletter you can find. What do they talk | | | | you want your newsletter to be slick. It may detract |
| about? How much do they cost? How long have they | | | | from its personal approach, and subscribers may drop |
| been in business? You might want to talk to the | | | | if it leans towards a magazine. |
| publishers of a few to find out how they started and | | | | |
| what troubles they encountered. Consider paying them | | | | But, if your subscription list is large and the newsletter |
| a consulting fee to help you get on your way. | | | | is successful, you can find excellent printers who will |
| | | | handle the whole job of typesetting, layout, printing-all |
| Take a look at all the trade magazines of the topic | | | | the way to mailing. |
| you'd like to work with. Find out if there are any | | | | |
| newsletters already existing in that field. But don't | | | | HOW OFTEN TO PUBLISH |
| worry--there is usually room for more if you keep to | | | | |
| another aspect of the business or endeavor. | | | | There are a lot of factors to consider when deciding |
| | | | upon a publication schedule. The main one is how fast |
| Keep up with the current trends in health, money, | | | | can you produce a newsletter. |
| sports, or social events and styles.. What's new with | | | | |
| the young people? Or the elderly? There are many | | | | Work backwards, You want a subscriber to receive |
| retired people actively pursuing hundreds of various | | | | the newsletter on a certain date. It needs to be in the |
| interests. How can you tap into that market?? | | | | mail a few days before that. And before that, it will |
| | | | take the printer how many days to deliver the printed |
| WHO WILL BUY? | | | | materials? How long will it take a typist to finish the |
| | | | copy, and for you to decide on the final layout? |
| The first place to test your newsletter is with | | | | |
| associates and colleagues. And, you don't need their | | | | How long will it take you to research and write material |
| subscription, just their input. What do they think about | | | | for your newsletter? This may be a deciding factor in |
| your ideas? How much would they pay for a | | | | the size of the publication. Perhaps you'd prefer to get |
| newsletter delivered to their office or home on the | | | | a four page newsletter out every other week rather |
| subjects that are vital to them? | | | | than an eight page newsletter out every month. |
| | | | |
| The target you're aiming at is simply, anyone who will | | | | If your topic is filled with today's news, then you'll want |
| benefit from the information you have. Not only are | | | | to get that out to your subscribers as fast as possible. |
| people in a specific profession hungry for news,, but | | | | Other subjects can be done monthly, bimonthly, or |
| there are people in all sorts of related jobs and | | | | even quarterly.. Be careful with infrequent mailings, |
| organizations seeking specialized knowledge. Everyone | | | | however, because the subscribers may just forget |
| is interested in making or saving money. Although you | | | | about it. And what use is a small newsletter only a |
| don't have to focus on investments--there are many | | | | few times a year? |
| such newsletters already--you can point out the | | | | |
| benefits of your inside tips on how to find the easiest, | | | | GETTING SUBSCRIBERS |
| or the least expensive, or direct-to-the-source | | | | |
| methods of attaining materials for pursuits or sports. | | | | Think about where the people who would want your |
| | | | newsletter are, and go find them. |
| Generally, you have a small audience target--about | | | | |
| thirty to fifty thousand people. But even a small | | | | Do you have access to mailing lists directly related to |
| percentage of that target will make your newsletter | | | | your subject matter? Maybe you already have a small |
| profitable. | | | | business selling information, or have access to a |
| | | | customer list of people who buy similar information. |
| Extremely successful topics are new trends where | | | | |
| people can't get enough information. Manufacturers, | | | | You can purchase mailing lists that have every |
| advertisers and entrepreneurs are all searching for the | | | | demographic breakdown you can imagine. What is the |
| new to exploit. Depending on the subject you choose, | | | | profile of your potential subscribers? Think about those |
| tap into those potential subscribers. | | | | people, and write down their attributes. Write down the |
| | | | age group, sex, education level, income, where they |
| WHAT TO CALL IT? | | | | live, perhaps the type of housing accommodation. A |
| | | | good list broker can work out the best lists to give you |
| The title at the top of the newsletter is the most visual | | | | results. |
| aspect of the publication. It reflects the content and it | | | | |
| reflects you. What title is best for your newsletter? If | | | | A sure way to build up a potential subscriber mailing list |
| you are well-known in your field, you can use your | | | | is with a drawing at a trade show or convention. You |
| own name. Or, think of a few titles that indicate the | | | | can have cards printed up for people to fill in their |
| topic, or use a catch-phrase that sums up the | | | | names and addresses. All attendees would be |
| endeavor. Two-word titles work well. | | | | interested in the subject matter of your newsletter. |
| | | | |
| You might use an action title if you're going after | | | | You can take out display ads in the trade magazines |
| sports, or a title that includes the word "money" if that's | | | | that cater to the topic you are pursuing. Include the full |
| a main focus of your subject. | | | | details of your newsletter, or use a leader to get |
| | | | inquiries, and send the details later. Especially with the |
| Make up a few titles of your own. How do they | | | | prices of newsletter, you may want to prepare and |
| compare with the titles of other newsletters? Which | | | | send out literature and samples rather than go for a |
| rings true for your enterprise? | | | | low response. |
| | | | |
| Check at the library to be sure your title is original and | | | | Prepare a direct mail piece that describes the benefits |
| doesn't duplicate other publications currently on the | | | | and features of your newsletter and pushes for |
| market. The title is your trademark. | | | | subscription.... You can offer a special free booklet to |
| | | | new subscribers, or a discount. You may include a |
| Although newsletters require very little graphic design, | | | | sample copy in the direct mail piece to show how |
| illustrations, or an art director on staff, you may want | | | | worthwhile the publication is. |
| to consult a professional designer to help you with the | | | | |
| prototype. | | | | Selling newsletters, like any other direct mail or |
| | | | publishing enterprise, takes a lot of testing. You need to |
| Since the title of the newsletter is so important, it would | | | | test the initial response to the idea of the topic;; and the |
| be worthwhile to have it designed.. You'll only need to | | | | response to the first few newsletters produced. |
| pay a one-time fee, and you can use it forevermore. | | | | |
| | | | Pricing is always a tricky of selling information. How |
| The logo can be very simple. If you have a title that | | | | high can you price your newsletter an still keep the |
| doesn't use your name, you might have a company | | | | number of subscribers to make it profitable? You'll find |
| name under or above the title in small print.. Although | | | | through testing that there's a plateau, and subscriptions |
| most publications don;t place the address under the | | | | will fall off when the price gets too high. |
| title,, newsletters often do, so potential subscribers | | | | |
| know where to write. | | | | Frequency of publication is also important. Although |
| | | | you may be able to prepare and publish a weekly |
| Another aspect of the title at the top of the publication | | | | newsletter, your subscribers may not be able to keep |
| is the date and the issue number. These should be | | | | up with the reading, and prefer a monthly subscription. |
| considered in the original design. Since a newsletter | | | | |
| has timely information,, the date of the issue should be | | | | Any good mailing list should be used over and over. If |
| easy to find. | | | | you know you have alist of prime targets for your |
| | | | newsletter, don't stop with one mailing. Follow through |
| The newsletter will be typewritten and photo offset, so | | | | with subsequent offers at certain intervals to catch |
| an elaborate logo may look out of place. Start out with | | | | those who couldn't decide the first time. |
| one color and keep it as homespun and fresh as the | | | | |
| news you'll publish. Avoid fancy type styles or those | | | | MAILING |
| that are hard to read. And don't go overboard with a | | | | |
| clever or cute design. Something simple and clear is | | | | You can use computer services in your town to have |
| what you're after. | | | | labels printed up, or, if you're only dealing in a small |
| | | | quantity, you can have mailing lists photo copied onto |
| STYLE AND FORMAT | | | | address labels. |
| | | | |
| A low-budget newsletter is usually one column., | | | | After your first success, and after you've paid your |
| typewritten copy, with ample but not wide margins. | | | | initial investment and you've got enough money to |
| Anything with two or more columns should be typeset, | | | | expand, make things easy on yourself.. The most |
| which is an extra expense you don't need. | | | | sophisticated, and the easiest method of mailing to |
| | | | subscribers is by computer. |
| The most economical way of printing the newsletter is | | | | |
| on one or two 11 x 17 inch pages, printed on both sides, | | | | Nowadays, computers are so commercially popular |
| and folded. This will give you a small booklet of four to | | | | that they are within almost anybody's budget. And a |
| eight pages, each the standard 8 1/2 x 11 inch size. | | | | computer that would store and print out names and |
| | | | addresses need not be expensive. If the mail is |
| You might consider having it three-hole punched. It | | | | pre-sorted by zip code, you can use a bulk rate for |
| doesn't cost much to have this done at the printers, | | | | mailing and save money. If your newsletter can meet |
| and it could be an added feature to encourage | | | | the specifications, you might even be able to get a |
| subscribers to save the valuable information. | | | | special second class rate permit for educational |
| | | | material. Talk with postal workers to find out what you |
| Any graphics should be kept simple, but don't be afraid | | | | need to do comply with these special rates. |
| to use subheads to break up the copy.. A few words | | | | |
| capitalized or in a larger or darker print help the reader | | | | BOOKKEEPING |
| identify the information, and make it easier to read. | | | | |
| | | | You can keep complete and accurate accounts of |
| Keep enough white space to encourage reading, but fill | | | | your newsletter business by yourself. It's basically |
| the pages to make the subscriber feel the newsletter | | | | broken down into two areas: how much you spend, |
| fulfills its promises. | | | | and how much you make.. If you keep track of all your |
| | | | expenses, you'll have an easy time of it at tax time. |
| WHAT TO INCLUDE | | | | Open up a business checking account at your bank. |
| | | | Get to know the bank manager, if you don't already. |
| Consider a copy format that is divided by types of | | | | Although you can start and maintain a newsletter |
| information. For example, you can have a section | | | | within a low budget, be sure to figure your costs and |
| labeled profiles, another on upcoming events. Perhaps | | | | risks before you invest too much money, and be sure |
| you have a calendar of shows, conventions, or | | | | of a back up to be able to fulfill all the subscriptions. |
| seminars that would concern readers. | | | | |
| | | | Maintaining your subscription lists is a task that needs |
| There might be sections on various industry policies or | | | | diligence and a head for details. Since each subscriber |
| unwritten rules.. Past events and history are always | | | | starts at a different issue, you need to create and |
| good fillers. And don't forget humor. Although your | | | | continue a method of keeping track of expiring |
| newsletter is serious, potent information, no field of | | | | subscriptions. |
| endeavor is without its lighter side. Don't lock yourself | | | | |
| into a format you can't always fulfill. Rather, have | | | | You'll want to write a standard appeal for renewal to |
| these sections available for you to use as each issue | | | | be sent out in plenty of time for subscribers to renew. |
| is written. | | | | And you'll have to follow up for those who choose not |
| | | | to renew at the end of their present subscriptions. |
| And always include subscription information. Your own | | | | |
| newsletter is the best way to sell more. | | | | The best advice is to get the best advice. Who can |
| | | | help you set up a subscription system? Maybe |
| FINDING THE FACTS | | | | somebody local is expert at that. |
| | | | |
| Your first issues won't lack for information, because | | | | Find out who handles subscriptions at a nearby |
| you already have pages of information to publish.. But | | | | publication, and talk to that person. |
| after that, you'll need renewable sources of copy. | | | | |
| | | | WHAT'S LEGAL |
| What's new in the industry? Your associates and | | | | |
| colleagues are the prime source of undercurrents in | | | | Although any business in the United States is subject |
| the field you write about.. Renew and make new | | | | to the Federal Trade Commission's regulations, a |
| contacts, they'll be invaluable for getting information. | | | | newsletter business is simple. |
| | | | |
| Are there any correspondents you can use in other | | | | You don't need a license for this business. However, |
| parts of the country to give you fact? Perhaps you | | | | You should consult with your local Sales Tax office for |
| can work out a financial arrangement with an insider | | | | acquiring a resale tax permit. |
| for important information you want to include. | | | | |
| | | | The content of the newsletter must be documented |
| Interviews are important ways to get vital information. | | | | by facts if you get into any dispute.. If you don't border |
| If you can't contact the people in the high places, such | | | | on libel, you should have no problem with any law suits |
| as presidents or directories, their assistants can be just | | | | for the content of your publication. However, consult |
| as valuable, if not more, in acquiring information. | | | | your attorney if there are any problems with copyright, |
| | | | confidentially, or access to news. If you write with |
| New trends are found by talking to the workers, or the | | | | integrity, independent of any payoffs by companies or |
| participants.. An employee might describe the wonders | | | | individuals, you'll have no trouble with being on the |
| of a new machine; and athlete may praise some new | | | | wrong side of the law. |
| equipment. And don't have to travel to see these | | | | |
| people. A good phone voice can unlock many doors. | | | | SUCCESS IS YOURS |
| | | | |
| Don't overlook the obvious-public relations people have | | | | Writing and publishing a newsletter is a challenging and |
| a lot of information to disperse. Creating a good | | | | exciting way to express yourself. And it will give you |
| rapport with a P.R. person can get you constant timely | | | | prestige and acknowledgement in the community. |
| advice and specialized information.. | | | | |
| | | | You can start the business with virtually no overhead |
| Talk to people who have nothing to hide.. Secretaries | | | | and a small amount of capital, and you can build up to |
| often know more details than their bosses. And they | | | | making profits in the six-figure bracket. |
| usually aren't told to keep project secret. What they | | | | |
| know can fill pages of newsletters. | | | | A newsletter has a market, and the people who |
| | | | subscribe to it will pay high prices for the information |
| Follow up on articles presented in the trade | | | | you have. Tap into the market and reap those profits. |
| publications. You might be able to use some more | | | | |
| in-depth aspects of the same topics they publish. Can | | | | There's no news you can't find out about, and there's |
| you talk to the people they interview? Perhaps you | | | | no industry or type of endeavor in this country today |
| can critique some controversial subject and get | | | | that doesn't have a large group of enthusiasts. How |
| someone to present an opposite opinion. | | | | can you find out what they want to know? This is a |
| | | | place to use your resources and use your background. |
| The newsletter is a personal forum. That means that | | | | |
| you are welcome to give your personal comments | | | | The actual task of researching, writing, and having a |
| and opinions on anything.. | | | | newsletter published is easy. There is no secret or |
| | | | special tricks or skills you need besides a good nose |
| However, they can't be egotistical or narrow minded, | | | | for the best prices. What is important is coming up with |
| or you'll lose subscribers. | | | | an idea for a newsletter that will sell to a select group |
| | | | who has no specialized information presently available |
| Trade shows and conventions are your gold. Every | | | | in that or in a similar form. |
| person who displays or attends the show is interested | | | | |
| in the subject.. You could virtually interview everyone | | | | You've probably got your ideas already. Well, go |
| and get a complete overview of the industry. | | | | ahead. Make up a sample newsletter and pass it |
| | | | around. Get a good response? A small sampling is only |
| If you are working with a sports topic,, meets and | | | | a good indication that the rest will like it too. |
| events are the place you need to be.... Talk to people | | | | |
| who arrange them and the broadcasters-they have a | | | | SUCCESS IS AROUND THE CORNER. |
| lot of background knowledge.. You might be able to | | | | |
| feature events regularly in the newsletter. | | | | If you need specialized legal advice or assistances, the |
| | | | services of a pro-fessional person are |
| Where are the people who subscribe to the | | | | --Julia Tang publishes Smart Online Business Tips, a |
| newsletter? What events happen in their towns? If | | | | fresh and informative newsletter dedicated to |
| you are writing about industry, where are the main | | | | supporting peoplelike you! |